October 13, 2011
Posted by Alexandra Tran
Here at The Defacto Group, we are always looking at ways to grow our business. As a result we often evaluate our business and marketing strategies. I personally spend some time researching and reading about what other successful companies and people are doing. Recently, I came across an interesting blog entry on Fast Company by Dayna Steele about 5 things to do every day for success.
1. Wake up early. For the next week, get up a half an hour earlier that you normally do--and get going. If you get a few more things done, then get up even earlier the next week. Early in the morning is a great time to get work done because most of your associates have not started emailing, tweeting, IMing, or posting yet.
2. Read the headlines and watch the news. Not only should you know what is going on in the world, you will also be the first to recognize opportunities (if you followed #1) for you and your business--long before the competition has even had their first cup of coffee.
3. Send something to one person who can hire you or buy your product--something you promised to follow-up with, a quick email with a link to something relevant or a "Hey, just checking in to see how thing are going" email.
4. Touch base with an old friend or associate you haven't talked to in ages. Ask how they are, what are they working on and ask or suggest how you might help. You'll make their day.
5. Write a handwritten note to someone. Seriously. It is a lost art and makes quite an impression. There is always someone you can send a thank you note to--or you aren't doing things correctly.
She challenges us to try all 5 everyday for a month! I do actions 2, 3, and occasionally 4, and I have to admit that I don't do them daily. I love this list because it makes sense and it is actionable. There are actions on this lists I think about doing all the time, but haven't...well, actioned. Anyone who knows me, knows I LOVE lists, they also know I LOVE a good challenge! I'll report back in one month.
Alexandra Tran is the Business Development Manager at The Defacto Group Inc. She manages marketing and sales strategies as well as helps clients gain access to tax-credits, grants and loans. Alexandra has experience executing media buys, sales strategies and user-experience programs.